CHLOE ALPERT

Designer | E-Commerce Specialist | Entrepreneur

About

I was born in the US, educated in England, and am now based in San Francisco, CA where I am currently working as designer and freelance marketing consultant. I specialise in e-commerce in brand strategy & consumer-facing product marketing. I'm currently focused on my startup - Teaman & Company. I have an interest in business, emerging markets, technology, design, gemmology, and I have a perennial appreciation for beautiful and well-done things.

I am the founder of Teaman & Company which was founded in London and now based in San Francisco. Teaman & Company is setting out to becoming the new face of colored gemstone engagement rings and artisanal jewellery.

I studied BA (Honours) Design Communication at the University of the Arts London, earned my FGA from the Gemmological Association of Great Britain and I was the 2013 Scholarship recipient from the Gemological Institute of America where I'm completing my Diamond Grading Degree.

My professional experiences span across a variety of fields, and I am always looking for new projects and entrepreneurial endeavours. Please contact me if you're interested in working with me!





Professional Experience



Founder at Teaman & Company
7/2013–Present | San Francisco, CA
Founded in London and now based in San Francisco. T&C specialise in remarkable, ethical jewellery & museum-quality gemstones, uniting top artisanal designers under a single brand. Teaman & Company is setting out to becoming the new face of colored gemstone engagement rings and artisanal jewellery.

•Batch 9 500 Startups $100,000 seed round.
•Raised $25,000 inventory investment from angel network in 2014.
•UC Berkeley LAUNCH Competition Semi-Finalists
•The Foundry at Citris Incubator 2014-2015 at UC Berkeley



Founder at Magnifi.me
1/2014–Present | San Francisco, CA + Las Vegas, NV
There is a barrier to entry for having a well-designed personal website that doesn't rely on a blogging or other non-personal platofrm. Magnifi.me creates custom parallax websites for personal and business use that are delivered in three days, starting at $150. Our goal is to provide excellent, and professional design at an affordable price, and an efficient speed.



Marketing & Business Director, TheShelf.com
9/2013–Present | San Francisco, CA + Las Vegas, NV
Developed brand and user outreach strategy across multiple platforms (Social Media, Blogging Campaign, B2B & Customer facing product marketing)

Generated repository of over 8,000 unique bloggers for product campaigns and outreach.

Facilitated business development and on-boarding processes with new and existing clients, and employees. Oversaw the development of brand voice infrastructures, creating user community repository pages within site structure and working with UX/UI refinements.



Marketing & Community Development Internship at PICT.com
5/2013–9/2013 | San Francisco, CA
Helped refine and execute online marketing strategy including brand and publisher outreach, developing community repository and cultivation strategy. Was instrumental in customer facing marketing campaigns, and running user conversation marketing strategies.

As of January 2014, PICT was acquired by Popsugar.



Marketing & Product Development Internship at Hatton Jewels
9/2013–10/2013 | London, United Kingdom
Developed, refined, and executed social media & initial online customer facing marketing strategy.

Achieved a 3000% increase in social media & online traffic, enabled tools for tracking and analysing click-through, traffic, visits and automated posting shortcuts.

Helped manage product and inventory accounts for the Hatton Garden showing at the 2012 Hong Kong Jewellery & Trade show, which organised and sent over £80 million of inventory from London’s Top jewellers in Hong Kong, China.

worked in product development and company preparations for the 2012 Hong Kong Jewellery & Trade Show.



Product Manager, Sharon Teaman Designs Jewelry
2005–2013 | USA + UK + China | Family Office
Worked with suppliers from India, Australia, China, Brazil, Russia, Canada, in purchasing inventory and rough material.

Wrote inventory appraisals, and graded/priced stones for retail distribution.

Worked with internal and external manufacturers for product inventory lines and outsource production.

Graded, selected and negotiated purchasing of fine pearls in 2006 trip to Shanghai, $30,000 in direct inventory sourcing. .



Graphic Design Manager, Public Relations, at THON.org
August 2009–June 2010 | State College, PA
Graphic design & marketing in public relations for the largest student-run philanthropy in the world.

THON raised more than $8 million for paediatric cancer research and treatment at Penn State Children’s Hospital in 2009-2010.

Worked directly over 15,000 committee members and 300 managers, and helped lead and execute several unique marketing and social media campaigns, developing & founding the initial social marketing strategy.



Pennsylvania State President | Technology Student Association
2005 – 2009 (4 years)Pennsylvania, USA
Elected position to represent the 20,000+ technology and engineering Students in the state of Pennsylvania on local, state and international levels.

Oversaw the function of an elected team of eight state officers and committees, planned and coordinated the 12 regional conferences, the state conference, chaired the state business meetings (parliamentary procedure) and sat on the PATSA state board of directors.

Also Promoted STEM education in schools across the state, spoke at various education conferences including TEEAP & The PA Middle & High School Conferences, & CTSO, was the student representative of PATSA in the PA department of education and PA senate, and dealt with all business matters and amendments to the PATSA bylaws.

Teaman & Company





Teaman & Company Teaman & Company is setting out to becoming the new face of colored gemstone engagement rings and artisanal jewellery.








Magnifi.me



There is a barrier to entry for having a well-designed personal custom website that doesn't rely on a blogging or externally owned platofrm. Magnifi.me creates custom parallax websites for personal and business use that are completely custom are delivered in three days or less, and start at $150. Our goal is to provide excellent, and professional design at an affordable price and an efficient speed.

The business model was inspired by Berkeley-based startup SpoonRocket, which is able to deliever good quality meals in under 10 minutes for $6. This speed and efficiency is due to a structured and limited option set (there are two dishes to choose from) Magnifi.me gives clients a limited set of layout and service options (four) and they simply fill in the copy and resources they want in our order forms, and our designers put that information into the template structure, and send all of the original files to the client.

Clients can choose from a series of stock image backgrounds for their title page, or they can provide their own images. Clients are responsible for purchasing their own hosting and domain, but Magnifi.me does offer an assistance serivce to help clients set up their site.







CMYK





CMYK print. Taking the components of modern print design, and applying post-modern principles of deconstruction to create a poster series made up of the components of print. The final series was printed on clear acetate and layered in order to view the construction and deconstruction of the final image.

Contact

skype: chloealpert
twitter: @chloealpert
email: chloe@chloealpert.com

UK: +44 (0) 7795 555335
US: +1 (814) 876 0095

I regularly travel between the United Kingdom and the United States, so please feel free to contact me by any means that suits your needs.
You can download my résumé here.
All business relating to Teaman & Company can be sent to chloe@teamanco.com